After sitting in all the CA1 presentations, I realised a trend- social media is a big deal in nearly all industries, be it publishing, advertising, books, learning, etc.
I think that this trend just goes to show that people now want to be connected. I think social media is the in thing as it has transformed everything into social media dialogues. Rather than the industry communicating merely and directly to the audience, the communication has become one-to-many.
But like Ms Kwa asked- what is the flip side if everything were to become social and online? Would traditional methods become obsolete? Will people become so accustomed to the interaction that it becomes ‘boring’ and ‘old’ after a period of time?
Personally, I think that the key is in knowing the right balance. There should be a line drawn between everything being online and everything being offline.
However, as Ms Kwa mentioned in today’s lecture, sometimes you just have to take the risk. Who knows when and how it would pay off.
Take for example NTUC Fairprice. They were the first of their kind to jump on the social media band wagon with the setting up of its Facebook page and it has paid off for them. Just within a period of 3 months, they have been able to get almost 10,000 fans. They also know how they are able to utilise Facebook yet maintaning their identity.
All in all, I think that the use of social media is here to stay for a long time and key player should be able to use social media to their advantage.